Metricool or Updrift for Bluesky?
Metricool is a well priced all-in-one for people who manage several brands, and Bluesky is in every one of its plans. Updrift only does Bluesky. Which is right depends on whether you report on one network or ten.
When Metricool is right
If you look after several brands across Instagram, TikTok, LinkedIn, YouTube and the rest, and you send clients a monthly report, Metricool is a very good choice. It puts scheduling, analytics and exportable reports in one place, it compares you with a list of competitors, its Free plan covers one brand, and Bluesky is in every plan rather than held back for the higher ones. Its Bluesky composer takes threads, images, video and GIFs.
Where Bluesky is an afterthought
Metricool's Bluesky figures are the standard ones: followers over time, posts per week, and likes, replies, reposts and quotes for each post. What it does not do is measure Bluesky on its own terms. Its own guide to the best time to post on Bluesky says its audience activity data covers your whole audience across the networks you manage and is not Bluesky specific. It does not show hashtag performance against your usual, where each new follower came from, or content labels, and its help said at the checked date that a Bluesky account with a custom domain handle cannot be connected at all, which rules out a good many established accounts. If Bluesky is one brand's fourth channel, none of that matters. If it is the channel you are growing, it does.
Side by side
| Feature | Metricool | Updrift |
|---|---|---|
| Networks | Many | Bluesky only |
| Scheduling and a queue | Yes, in every plan | Yes, into hours measured from your own posts |
| Threads | Yes | Yes, split with the tag line on the first post |
| Images and video | Yes, with GIFs | Yes |
| Custom domain handles | Not supported, per its help at the checked date | Yes |
| Content labels per post and per account | Not found on its site | Yes |
| Best hours from your own Bluesky figures | Audience activity across all your networks | Measured per account, on its own clock |
| Hashtag performance against your usual | Not found on its site for Bluesky | Yes, on every plan |
| Where new followers came from | Follower growth as a count | Yes, with retention at 14 and 30 days |
| Bluesky replies, mentions, quotes and DMs in an inbox | Not found on its site for Bluesky | Yes, oldest unanswered first |
| Best posts reposted on their own | Not found on its site | Yes, spaced out |
| Posts that delete themselves | Not found on its site | Yes |
| Team approvals | Yes, posts can be submitted for review | Studio |
| Free plan | One brand, with a monthly post limit | One account's full figures, for good |
| Price for two accounts with scheduling | Two accounts are two brands: Starter, from $20 a month billed monthly | £7 a month, Duo |
Metricool's features and prices as read on its own site and help pages on 30 September 2026. They change; if something here is out of date, write to hello at updrift.social and it will be fixed.
Who should pick which
- Pick Metricool if you manage several brands on several networks and need exportable reports and competitor comparisons, and Bluesky is one channel among them.
- Pick Updrift if Bluesky is the network that matters, especially if your handle is your own domain: measured best hours, hashtag figures, follower sources, labels and an Inbox.
- Use both if you report in Metricool and want Bluesky's own figures beside it: Updrift's Free plan measures one account without a card.
Every paid Updrift plan is 7 days free; the figures are free for one account without a card.
Questions
Does Metricool support Bluesky?
Yes. Its help pages say Bluesky is available in all its plans, including Free, with threads, images, video and GIFs. One limit worth knowing: at the checked date its help said accounts with custom domain handles cannot be connected.
Does Metricool have Bluesky analytics?
Yes. Its site shows follower growth over time, post frequency, and likes, replies, reposts and quotes per post, with reports you can export. Its best time figures come from audience activity across the networks you manage rather than from Bluesky alone.
Can I use both?
Yes. Keep Metricool for its reports and connect the same Bluesky account to Updrift's Free plan for measured best hours, hashtag figures and the Inbox.
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