Bluesky engagement benchmarks by follower count

How much a post gets in its first day depends most on how many followers the account has. These are the figures at each size, so you can see where your own posts sit.

Updated 30 September 2026

The sample

Too few accounts yet

The benchmark table is published once at least 200 accounts are behind it, with 30 or more behind every figure shown. The totals have not been built yet. Every account connected to Updrift, the Free plan included, adds to the sample; connect yours and it counts from its first measured post.

How this is measured. Each post's likes, reposts, replies and quotes in its first day, per thousand followers its account had that day, divided by that account's own median post, so 1.0 is an ordinary post for that account and 1.5 is half again better. Each account weighs the same whatever its size, so one large account cannot set a figure. It shows what went with better posts, not what caused them. Only totals are kept, never a row per account or a post; people who asked to be left out are not counted. The sample skews towards creators and towards UK and US time zones, so read it as a starting point and measure your own account. For this page the raw first-day engagement is kept rather than the score against usual, so the columns are counts a post can be set beside; the bands are the ones the app uses.

Reading it

A post's first day is the only figure comparable across posts, which is why Updrift measures it and why the engagement-rate guide works from it. See where your own posts sit with the free stats, and read the growth guide for what moves a band.

Questions

What counts as engagement here?

Likes, reposts, replies and quotes in the post's first 24 hours, added together. Lifetime totals are left out because an old post has had months to collect them.

Is a post above the median a good post?

Above the median for its band, yes; it did better than half the posts from accounts of that size. The benchmark says nothing about whether it was good for you: compare it with your own usual on Growth.

Where does my account sit?

Connect it free and Growth shows each post's first day per thousand followers, against your own usual and against its band.

See your own figures, free.

Followers by the hour, the posts that landed, your best hours and how your hashtags do. One account, no card, for good.

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