For creators who label their posts

Schedule, label, share across your accounts and answer replies, with safety rules that apply on every plan. Built for accounts that keep to an 18+ audience.

Updated 30 September 2026

The rules, in plain words

These apply on every plan, Free included, and they are not settings.

• Right audience only. An account that labels its posts is only ever shown to, and only ever engages with, people who post or follow content carrying a label from the same family. Someone who has not chosen to see labelled content never sees it through Updrift.
• Never anyone who may be under 18. A profile that gives an age under 18, a school year, or a birth date that makes them under 18 is never liked, followed, replied to or shown for a reply, and stays skipped for 30 days whatever the bio says next. The matcher leans towards skipping, and knows that "18 years in business" and "mum of a 12 year old" are not what it is looking for.
• Never speaks for you. No replies, no messages, no posts you did not write and approve.

A picture never goes out without its label

"Label posts with images" is a setting per account. Once it is on, every post from that account that carries an image or a video goes out with the label you chose, and the composer shows the label on the post before you schedule it. The one mistake that gets creators reported, the post written half asleep from a phone, cannot happen.

Promo that tidies up after itself

Under More options a post can delete itself after a set time, or at the end of a last visible day. Post the promo at eight, have it gone by the next morning, keep the profile clean. Threads go with it, and so do the reposts your other accounts made of it.

Your accounts, sharing between themselves

One of your accounts reposts or quotes another's post a few hours later, inside its own waking hours, under a rule you set. Never anyone else's account, and never handing anyone else your posting permission.

Discreet by default

On an account that labels its posts, notifications say "Someone replied" and emails carry a plain subject. Nothing on your bank statement or a receipt names an account or what it posts: the statement says Clackis, the receipt says Updrift subscription.

The Inbox, with the wrong people filtered

Replies, mentions, quotes and, if you allow it, direct messages, oldest unanswered first. A reply from a profile the rules skip is shown with no reply button and is not counted as waiting. On Studio a helper can draft replies that wait for your yes.

A link page that works for you

Every account gets a link page on updrift.link, free. Marked sensitive, it shows a notice first and the links only once the visitor chooses to go on, and it is kept out of search. Clicks are counted per link and per post, so you can see which post sent people.

Trust, in writing

• Bluesky's own sign-in, with posting a separate permission you give later, both revocable in Bluesky's settings at any time.
• Support can open your dashboard only for an hour at a time with a recorded reason, and Settings shows every time it happened. Support never sees your card and never connects an account for you.
• Labelled content is allowed on Updrift. Updrift acts on unlawful content and on any sign of a minor.
• UK GDPR: Clackis Ltd is the controller; your data is deleted 90 days after a plan ends, or sooner on request. The Privacy policy says what is kept and for how long.

What a paid plan adds

• Duo, £7 a month: two labelled accounts, the Planner, sharing between them, posts that delete themselves. Extra accounts £2.50 each.
• Studio: five accounts including a collaborator's, a month loaded from a CSV and a zip, and a writer and approver for a helper.
• Every paid plan is 7 days free with a card; Duo is £7 a month for two accounts and the Planner, Studio £12 for five and a team. All the plans.